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Director, Brand Marketing

Cheryl Calderoneby on May 11, 2017
Palmetto, United States
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Job Category
Job Type
Full Time
Career Level
Executive (Department Head)
Pay / Salary
Annual Salary
Experience Required
10+ Years
Education Required
Bachelor's Degree
Job Description
The Director, Brand Marketing leads the marketing for Feld’s touring shows in the US and Canada at the direction of and in support to the Vice President, Brand Marketing. This position is responsible for maintaining and building the strength and integrity of the brand throughout the entire Feld Entertainment organization and externally with agencies, suppliers, and partners. The Director will be an outstanding brand marketing leader charged with creative thinking to build effective strategies to continue to make our touring shows successful, including partnering with internal teams and external agencies and vendors. The ideal candidate will have demonstrated leadership skills, superior project management experience, a passion for marketing, and an affinity for family entertainment and/or product experience.

Essential Job Functions

  • Lead efforts to develop strategic marketing plans that include establishing measureable objectives and the creation of marketing/advertising campaigns in the US and Canada that support and enhance Feld’s touring shows.
  • Spearhead communication and messaging efforts and act as primary liaison for the Brand to further enhance our place within the company and with internal and external partners.
  • Review and approve marketing collateral and advertising developed by regional marketing and sales teams and partner with team to develop coordinated marketing programs and monitor business results as needed.
  • Partner with Relationship Marketing team and external vendors to obtain guest research and establish direction for direct-to-consumer activities.
  • Lead and direct the development of all creative materials for each show, overseeing relationship with advertising agency and other external creative vendors, and gaining all approvals from appropriate licensing partners.
  • Oversee development and management of marketing budgets, monthly updates of spending vs. budget, creation of quarterly and year-end spending/accrual reports, and maintaining records of estimates and invoices.
  • Monitor marketplace trends to better understand consumer behavior and aid in development of new shows and enhancements to exiting shows.
  • Act as primary liaison between the Brand group and the show production units as needed.
  • Develop post-mortem activities to assess marketing and promotions performance for future planning.
  • Develop policies, procedures and tools, as needed, and monitor effectiveness.
  • Manage staff to include monitoring performance, building professional skills, conducting employee evaluations and other employee needs assessments
  • Work with senior executive team including show producers and other leadership to define strategic direction of all ice and stage shows, to obtain approval on all materials created, and to act as a primary liaison for the brand management team.
  • Partner with internal departments to ensure brand cohesiveness including: Creative Services, Marketing Services, Event Marketing & Sales, Public Relations, Relationship Marketing, Sponsorships, and all other departments that help to fulfill brand mission.
  • Participate and lead team meetings as needed.

Job Requirements

  • Four-year college degree, with advanced degree in business, marketing or advertising.
  • Minimum 10 years experience working on national brands within entertainment marketing, advertising, or consumer product categories, including marketing to moms and families. Agency experience and/or client-side marketing experience at the associate brand manager or brand manager level required. Working with licensing partners a plus.
  • Strong advertising experience including digital, broadcast and print, required, along with experience working with or partnering on social media and public relations. Deep understanding of and experience with video and print production.
  • Background as an inspiring leader to creative/advertising and marketing agencies, vendors required. Experience in writing creative/marketing briefs, leading input sessions with agencies, and evaluating creative output.
  • Capable business leader who understands developing/interpreting market research studies, monitoring brand health metrics, and other marketing metrics. Must have background in developing marketing strategies in line with corporate goals, creating national promotions, and overseeing budgets.
  • Strong partnering skills with internal and external groups, including senior-level executives and field-based sales and marketing teams.
  • Excellent oral and written communications and project management skills, experience directly leading people and processes, ability to work well and meet deadlines under pressure, keen attention to detail, experience working both independently as well as in a team-oriented, collaborative environment within multiple levels of organization.
  • Ability to think creatively while remaining results-driven, and inspiring trust through open communications, adaptability, and personal accountability.
  • Proficient in Microsoft Office: PowerPoint, Word, Excel, and Outlook.
  • Ability to travel domestically as required.

About Our Company

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories. Feld Entertainment's productions have appeared in more than 75 countries on six continents with 30 million people in attendance at its shows each year and include Ringling Bros. and Barnum & Bailey, Disney On Ice, Disney Live, Monster Jam, Monster Energy Supercross, AMSOIL Arenacross, and Marvel Universe Live. The meaningful result: Creating lifelong memories, one act at a time.

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace.
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